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There is a secret way to transcend competition in business. This secret buys in employees, creates raving fans out of your customers, and brings you more success (and happiness) than any sales tactic ever could.

The secret is this: Be a Go-Giver.

Being a Go-Giver means having a service mindset. It means looking for how you can give and help everyone in your life. It changes the conversation from “What can you do for me?” to “What can I do for you?” It’s simple but powerful. The concept of the Go-Giver is explained brilliantly in Bob Burg’s fable, “The Go-Giver: A Little Story About a Powerful Business Idea.”

During the first year of running my own franchise, I was BAD at leading and customer service. My thoughts were always about my gains and how this situation helps me. It was the hardest year of my life. I went through more employees than anyone else in the country and had many customer issues. It was late nights, early mornings, and a lot of stress. I felt like a failure.

After that first year, I knew I had to change or I wasn’t going to survive.

I made one decision that changed that year and my life: I was going to serve my employees and clients, put their needs first, and focus all of my attention on giving to them.

End result: I had 0 employee turnover, had more 5-star ratings than any other branch in the country, worked 50% less, made 2.5X more money, and won Executive of the year.

Here are 3 main facets of being a Go-Giver:

1. Give, give, and give without worrying about getting paid more.

Give because it feels good to give. You can measure this by how much more you give away in value than you take in payment.

2. Truly care about other people’s concerns.

If a customer is disgruntled, listen to understand. Let them voice their concern to you and authentically let them know you care. I once had a disgruntled customer call me up furious about something one of my employees did on the job site. After a little while, she stopped and asked, “Hello, are you still there?” to which I replied, “Oh yes, I am here, I was just listening to you.” Her whole tone changed. The next day she met me at the job site as I was resolving her (justified) concern and thanked me. She told me no servicer has ever made her feel so understood. She wound up giving me a 5-star rating and a glowing letter of recommendation.

3. Be impeccable to your word.

If you say you are going to do something, do it. No matter what. Integrity is a lost art in the business world.

Being a Go-Giver isn’t a strategy, it’s a way of life. It transcends business and can help you exponentially grow in all areas of life. Plus, it creates a happier world for everyone.


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